The goal was to design a modern, high-converting website that could effectively showcase the client’s expertise in professional temporary curl services while also promoting their online and in-person training courses.
 The platform needed to serve two different audiences – clients seeking styling services and students interested in learning – with a clear and intuitive navigation experience for each.
 A key objective was to ensure that the most important training course stood out visually in the courses section, making it easy for visitors to notice and explore. In addition, the design aimed to build trust through before-and-after galleries, authentic testimonials, and detailed course pages, so both service customers and aspiring stylists would feel confident booking or enrolling directly through the site.
 The overall goal was not just to inform, but to inspire action – turning visitors into paying customers or committed students through a blend of clean visuals, persuasive content, and strategic call-to-action placement.